For those of you familiar with the Supercars scene, the name Triple Eight might ring a few bells (or engine revs). A legendary Australian name etched into the world of Supercars racing, Triple Eight has been a powerhouse within the industry in, teaming up with Red Bull Racing Australia in 2013. With over 250 race victories since its establishment in 2003, Triple Eight has established itself as Australia’s most successful Supercars Team, with state-of-the-art design and manufacturing facilities based right here in Brisbane.
It’s important for well-established businesses to have recognisable branding — especially in an industry that offers heavy media coverage and exposure. For the past 5 years, Peak Marketing has worked closely with Triple Eight to deliver high-quality, custom-Branded Workshop uniforms, helping spread brand awareness and authority across Australia and internationally.
Forging a Winning Partnership
With over 15 years of experience creating custom apparel and corporate merchandise, Peak Marketing offers a full-service supply and distribution program. From Custom apparel & headwear, corporate uniforms, hi vis workwear and branded promotional products, Peak Marketing offers unique opportunities to create engaging merchandise to grow brand awareness. Being an established Australian brand with a highly regarded reputation for quality, durability and reliability, it came as no surprise that Triple Eight Race wanted to trust Peak Marketing with the workshop uniforms.
After being referred by another business in the industry, Triple Eight approached Peak Marketing for smaller projects, such as branded merchandise for their GT3 program. As the two companies continued to work together, Triple Eight's trust in Peak Marketing steadily grew as a result of the quality, timeliness and reliability their team consistently demonstrated. Peak Marketing soon took over Triple Eight's yearly uniform drop, as well as accepting a partnership offer. Peak Marketing was more than happy to continue supporting Triple Eight at a higher level. This partnership led to Peak Marketing creating workshop uniforms - designing and manufacturing the best materials and designs that would help Triple Eight Race Engineering continue to stand out as the best in the business.
Which is why, when it came time for Triple Eight to rebrand, there was no hesitation that Peak Marketing was right for the job
"As a Family business with a passion for Motorsport, Peak Marketing jumped at the chance to work with Triple Eight. From GT Projects, Triple Eight Workshop uniforms to Customer track and hot lap experiences, We have relished the opportunity to work with a world class race team.
"Peak have been inspired by the Triple 8 winning ethos and have used our collaboration to be continually inspired to be the best in the business" – Hamish Ellingham
Creating a Custom Rebrand
As with many businesses that have a long history of success, Triple Eight decided it was time for a rebrand. One that combined modern style with functionality and brand personality.
With 5 years of working together already under the belt, Peak Marketing had a distinct understanding of Triple Eight’s brand, ideals, and values. Combining this in-depth knowledge with Triple Eight’s design goals, Peak Marketing set to work.
Triple Eight Race Engineering is renowned for setting industry trends with their minimalistic designs, seamlessly integrating their company logo and brand colours. Peak Marketing provided multiple designs, meticulously going through each one to create the perfect shortlist, refining and adjusting each design where needed. Peak Marketing also focused on creating designs that weren’t just aesthetic but fit for purpose. The team at Peak Marketing researched the best fabrics to use across each Triple Eight's team (for example, creating cotton-only apparel for the engineering team to avoid flammable risks) and focused on durability.
Through dedication, understanding and transparency, Peak Marketing was able to create a complete uniform rebrand for Triple Eight that not only met the brief requirements but the met the standards of quality needed to endure in the industry.
"Working with Peak Marketing has been a significant advantage for us, where they created a bespoke merchandise range. Their dedication to quality and innovation aligns seamlessly with the rigorous demands of the motorsport industry, presentation is vital. Peak consistently deliver outstanding products that strengthen our brand and also don’t mind a bespoke project with a curved ball or 2! The dependable service and prompt delivery we regularly observe, has played a key role in helping us meet objectives both on and off the track. We value their commitment and the positive impact they’ve had on our business and look forward to continuing this work together."
Tom Wilson - Commercial Director
Quality Products Lead to Strong Relationships
Peak Marketing and Triple Eight's professional relationship is built on steady, transparent communication and trust through product quality and reliability. As a full-service merchandise production company, Peak Marketing handles all orders from the very beginning to the very end — from order inception to delivery, to be exact. By tackling all aspects of this process, Peak Marketing ensures all orders meet expectations and are delivered on time, boosting your brand awareness at a cost-effective rate.
Their partnership with Triple Eight stands as a testament to this fact and is just one of the many other long-lasting partnerships Peak Marketing has built through hard, honest work in the merchandise production industry.
Want to grow your brand awareness in style?
Get in touch with Peak Marketing and start discussing your ideas today.
